Learn the Benefits of Centralized Content Hubs
The rise of eCommerce and the ensuing shifts in consumer behavior are causing a sea of change in the ways food manufacturers and retailers of all sizes and types communicate in the effort to offer consumers clear product content information. In this playbook, learn:
- How manufacturers can ensure product content remains consistent along the supply chain, including with retailers that server consumers with differing interests.
- To avoid discrepancy in a retailer's product content presentation.
- Retailers and manufacturers and work together to feel confident that a brand's product content is accurate and updated.